About

/About
About 2018-01-23T17:19:47+00:00

You want your business to grow, to launch, to explore.

We help your goals with passion, creativity, expertise, and strategy.

The Strategy Bureau doesn’t give up, because you don’t.

The Team

Arend de Jong
Arend de JongFounder / Business Strategy Specialist

Arend’s career spans 20 years of experience with new products and services, new markets, new audiences, new businesses, rapid revenue growth, changing organizations, financial analysis, planning & control, funding as well as business valuation.

An MBA from NYU-Stern, London School of Economics and HEC Paris, as well as professionally trained finance specialist, stretches at Sony and Lucent Technologies were the basis for a 15-year strategy consulting career. Mainly active in North America with The Strategy Bureau, his experience includes projects in Europe, the Caribbean, Nigeria, and India, in a variety of industries as well as governments.

“Traveling – both for pleasure and work – is my passion. A local hop to meet a client is just as exciting as traveling to the other side of the world – it’s the journey that matters. The journey is also what I look to support my clients with. Growing a business is not an easy task. It requires changes to both ‘hard’ – finances, marketing, structure – as well as softer aspects such as management styles, organizational planning and how to lead by example. 

Cycling is a long-standing passion – long distance, endurance road-riding. I participated in the 400 mile Climate Ride from Bar Harbor, ME to Boston, MA, and I enjoyed joining the Pacific Northwest Coast Climate Ride in the San Juan Islands in 2017.” – Arend

Josien van Lanen
Josien van Lanen Strategy Business Consultant

Josien has a formal background in Linguistics before she applied herself to international business. Strengths lie in Communication, Organizational processes, Marketing.

Having lived in Australia, The Caribbean, France and The Netherlands, Josien brings diversity and creativity to research, solutions and analytics.

“I am inspired by growth. Whether it is personal growth or for a business. There is always a path for improvement. New avenues, new insights, new goals, new processes. Just chip away at anything that is holding you back.

My dearest hobby is sailing; using the external forces to find an optimal path of movement. As a sailing instructor I find most joy transferring that knowledge and feeling to others.

As a supporter of the Innocence Project, I hope to increase awareness and promote judicial practices for social equality. I strongly believe that we will get there eventually.” – Josien

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.